It is important to attract visitors to your website. One cannot ensure success if the website functions in the oblivion. But the success of your business and the utility of the website is not just measured by the number of visitors. It depends largely on the time (quality time) spent by such visitors. If the visitors to your website close the window at first sight (hate at first sight?), then your website is bound to fail and so is the business that relies upon the website. The design factor assumes significance in such a scenario. A good website design encourages the visitors to stay on and also navigate through the site. At first sight, it should create an impression of having something for the visitor. By our emphasis on the design factor, we are not relegating the search engine optimization tools to the background. Rather, SEO and design are complementary to each other. As a quality web design company, we know the design issues that should be given more prominence.
Responsive design
Smartphone penetration has been increasing day by day, with more and more people accessing internet through their mobile devices. Different devices may require different layout(s) and optimizing your website for mobile and tablets is not an insurmountable task. Responsive web design takes care of the layout of multiple devices and displays.
Gaining user confidence
Businesses build and thrive on trust. The success of a business is laid on the foundation built by loyal customers. To build trust is not an easy task. In these days of abundant scams, visitors tread with caution on every link and every piece of information that they are asked to part with. A design that is attractive but still being perceived as trying to eke out information and personal details from visitors, unless it is absolutely essential, is bound to be viewed with suspicion.
Getting the correct color combination.
Bright and vivid colors are generally associated with children and can be used for products dealing with children. On the other hand, mediocre and subtle colors look good for mature users and sites offering investment products and financial instruments.
Ease of navigation & presentation
We have always been stressing the need for ease of navigation. A site which has broken links, incomplete information, too much of technical jargon and the like are a big turn-off for visitors. Less information that is presented in an easy to comprehend manner wins over too much of unattractive presentation. The type-face, font and the size of print should be easy for anyone to read. Too small fonts will make reading a difficult task for those with difficulty in reading.
The importance of Logo
Logos inspire trust in the minds of customers. Having a good logo design and incorporating it on the web-page gives it a consistent look and helps build brand identity. Logos help identify a brand instantly.
Quality Content
As a leading web design company, we fully realize the importance of quality content. The process flow is something like this. SEO drives visitors to your site; Design makes them stay and navigate; Quality content retains them and makes them comeback. The content should be informative, clear, concise and retain readers throughout. There is no hard and fast rule as to the length of content as long as it makes an interesting reading to the visitor.
Loading time
Things are moving at a fast pace. No one has the patience to wait endlessly for a page to load. The use of large image files should be avoided, as they take time to load.
Nothing should go wrong in e-Commerce site
E-Commerce websites offer the users the comfort of making purchases from home. They are a much cheaper preposition for businesses as they cut down the costs associated with large-scale storage, warehouse facilities, retail units at prime location etc., They deal with payment options and therefore care should be taken to ensure that the overall shopping experience is smooth and free from glitches in the Order, Payment and Security of transactions.
Xiologics is Pondicherry’s leading web design company with years of experience in web technologies, hosting solutions, SEO, SMO, SEM, SMM and the like. By our quality web design, we inspire visitors which helps our customers (businesses) to scale new heights in their business success.
